Atlantic Canada Branding, Advertising and Marketing
Pharmachoice
It's like having a pharmacist for a best friend. With more than 220 locations in six provinces, PharmaChoice is one of Canada's fastest growing pharmacy brands. Through a focused vision, they are carving out a distinct position in a competitive landscape where Canada's pharmacies are lost in a sea of sameness and few can claim to have a stake in the ground for what they stand for. This translates into diluted brands with low levels of mindshare amongst consumers. It also means that chains like PharmaChoice have a golden opportunity to differentiate from the competition and build valuable brand equity. Revolve is helping PharmaChoice carve out a unique position in the marketplace through in-depth market research, a competitive analysis, and assessing PharmaChoice's key strengths and opportunities. PharmaChoice's values of community, independence, healthy living and credibility provide the foundation for a very strong brand platform. This positioning is being realized through a broad-reaching plan that integrates internal culture, retail behaviour, new store design, and a customer-focused initiative based on the theme "It's like having a pharmacist for a best friend."