Atlantic Canada Branding, Advertising and Marketing
Premiere Group
[b]Managing a growing and evolving brand architecture[/b] The Premiere Group is involved in numerous businesses including moving and storage, mortgage financing and executive lodging in locations throughout North America. Premiere turned to Revolve to help them define, develop, build and protect the Premiere brand across a diverse, integrated and rapidly expanding company. [b]Discovery[/b] Brands are alive, they grow, they change and they evolve. The same is true for the Premiere brand, which had grown from a single executive suites unit in Halifax to a dynamic group spread across Canada and into Texas. We brought all of the moving parts of this dynamic group together to examine the entire brand, and through a participative approach, define the brand traits that are memorable, differentiating, true and all encompassing. What we discovered is that although the individual companies are separate, they share a common purpose and set of values. [b]Direction[/b] Premiere Van Lines, Premiere Executive Suites, Premiere Mortgage and Premiere Leasing are all focused on providing an outstanding customer experience to people on the go. If this shared passion defines each of the companies in the Premiere Group, we believed it must define the Premiere brand as a whole. [b]Ideas[/b] Each business operates independently. Our goal was not to merge the brands together, but to define and articulate the master brand standards that all members of the Premiere Group, current and future must live by. Developing and managing the Premiere brand architecture in this manner maintains distinct companies, but ensures a consistent brand experience no matter what the company, the industry or the location. [b]Premiere Group of Companies[/b] Premiere Executive Suites - Your Home Away from Home Premiere Van Lines - The Art of Moving Premiere Mortgage - It's About the Principle Premiere Leasing - Consider your Choices Common Focus: Creating extraordinary experiences for people on the go. Shared Values: - Relationships - Premium - Respect - Connectivity [b]Actions[/b] With the brand architecture and core values defined, we continue to work with each company to develop focused strategies and tools to communicate the brand to franchisees, employees, customers and vendors. Graphic standards ensure that all communications internal or external are consistent across each company. A new Premiere Group Website also serves as the unified portal to all of the companies. [b]Results[/b] 4 distinct companies, one united brand guided by the same principles no matter what business or whom they touch.