Atlantic Canada Branding, Advertising and Marketing
Robertson Surrette
[b]Seven Brands Become One[/b] Working under six names, The Roberston Surrette group of companies was setting new standards for human resource solutions. Unfortunately, their clients didn't always realize it. Revolve worked with Robertson Surrette to build brand relevance in a confused marketplace and amongst a cluttered corporate structure. [b]Discovery[/b] Revolve brought all key stakeholders of The Robertson Surrette group together in a collective effort to understand the individual companies, identify the overlaps, evaluate the structure and discover what makes Robertson Surrette a whole, significant and unique in professional services firm. [b]Direction[/b] The research brand workshop process focused on identifying the common ground between all of the Robertson Surrette Group companies and uniting and defining the brandbehind one true message that could represent the entire company. The direction was simple - consolidation eliminates confusion. Revolve's task now was to define and develop the new, consolidated brand platform. [b]Ideas[/b] Roberston Surrette had HR professionals working in numerous industries and specialized niches including HR consulting, recruitment and career transition. But regardless of the specialty, every Robertson Surrette company had one thing in common - they helped their clients build great companies. Building Great Companies became the unified brand position. [b]Actions[/b] Working with the newly defined direction of one name, one brand, one message, Revolve helped Robertson Surrette develop a completely new brand foundation. We recommended Robertson Surrette as the brand name and developed a brandmark and identity, which reflects the heart and soul of the company. We also reworked and redesigned all marketing and communications internally and externally from print to direct mail to signage to online and wherever else the brand touched the consumer to deliver a clear, confident and consistent message. [b]Results[/b] Robertson Surrette is now a united brand, with a cohesive message that is clearly understood in clients' minds and the marketplace. They are well recognized as a company at the forefront of human resource solutions in Atlantic Canada. Robertson Surrette is helping Atlantic Canada's most respected organizations build great companies.