When the Holiday Inn Express at the corner of Quinpool and Robie Streets decided to develop their own hotel brand and cut ties with the Holiday Inn franchise, owners IMP Group joined forces with Revolve to seize the opportunity to brand themselves as the best four-star hotel in Halifax.
Atlantica symbolizes the hotel's strong connection to Canada's Eastern seaboard. The brand speaks to their desire to make every guest feel at home. The new brand identity combines the modern, urban feel the hotel has adopted with the traditional Atlantic Canadian values and service their guests have come to expect.
Revolve primed future guests by positioning Atlantica with the transition slogan "We're changing more than our name." Complemented with the four stars of the brand mark, Atlantica quickly began to shift guests' expectations to reflect the outstanding experience they provide in the heart of downtown Halifax.