NSLC Campaign Takes Gold and Silver at the CMA Awards!
Revolve was honoured with two prestigious Canadian Marketing Association (CMA) Awards at the 37th annual CMA Awards Gala in Toronto on November 16th, 2007.
The irreverent NSLC social responsibility campaign, featuring oddball transportation service providers Wheelbarrow Willie, Donnie's Donkey, and Burly Joe's Piggyback Rides, won Gold in the Traditional Retailing category and Silver in the Integrated Multimedia under $1 Million category. More than 130 judges from all aspects of marketing evaluated over 700 submissions. Only 27 Gold's were handed-out and Revolve was the only agency in Atlantic Canada to receive an award. Judges looked for a strong correlation between business objectives and the results achieved, along with an intriguing creative approach.
2007 has been a significant year for Revolve, having received numerous national and international awards, including an IABC Gold Quill Award of Excellence, Gold Canadian Marketing Award, Gold ICE Award, three Prix d'Excellence awards, Silver Marketing Award, Silver Leaf Merit, Applied Arts Magazine Merit and Judge's Choice Craft Award for casting, and a Bessies Finalist.