The Gold Quill is considered the 'Oscar' of business communications.
Entries are judged by stringent criteria that considers strategic alignment and tangible outcomes as key measures of excellence. The award ranks our work among the best of more than 1,100 entries submitted world-wide. To receive this recognition signifies that the project demonstrated world-class standards in strategic communication.
The judges feedback indicated: "Creative and humourous approach to the serious subject of drinking and driving. Extending web site 'reach' to Facebook and YouTube -- good utilization of social media. Interactivity and incorporation of music, video, contests etc to increase 'stickiness'. Feel of websites matches characters personalities."
Kudo's to our entire Interactive team for this accomplishment!