The 39th annual Canadian Marketing Association (CMA) Awards were handed out in Toronto on November 27th, and for the third year in a row a social responsibility campaign created by Revolve for the Nova Scotia Liquor Corporation (NSLC) has been honoured with a prestigious CMA Award.
Revolve Wins Gold at Canadian Marketing Awards. Again.
BEDFORD, NS (November 30, 2009) – The 39th annual Canadian Marketing Association (CMA) Awards were handed out in Toronto on November 27th, and for the third year in a row a social responsibility campaign created by Revolve for the Nova Scotia Liquor Corporation (NSLC) has been honoured with a prestigious CMA Award.
Jonzed, the NSLC's integrated anti-binge drinking campaign starring a not-so-likeable cartoon character whose alcohol-fueled night gets out of control, won Gold in the Promo Not For Profit/Fundraising/Public Service category. Hundreds of submissions from across Canada were evaluated by judges from all aspects of marketing, with the best of the best moving on to a second round of judging by a panel of seven of Canada's top marketing and advertising professionals. Judges looked for a strong correlation between business objectives and the results achieved, along with an intriguing creative approach.
"This is truly an honor given the high caliber of entries from across the country," said Nelson Angel, Vice President and Managing Partner, Revolve. "The NSLC's trust in our strategy and creative has allowed us to consistently strike a chord with the target audiences for these campaigns in the social responsibility arena and with the CMA judges."
"We also had tremendous local production support from Egg Films and Sydney-based Helix," said Angel."
"To deliver a serious and effective anti-binge drinking message to university students the NSLC required a unique and unexpected approach delivered in the social media environment," said Rick Perkins, Vice President, Communications and Corporate responsibility, NSLC. "Receiving a national marketing award of this caliber certainly recognizes the strength and creative approach of the campaign and the excellent partnership with Revolve."
Revolve was the only Atlantic Canadian agency honoured at the CMA Awards, and the CMA Gold highlights another tremendous year for Revolve and the NSLC. Jonzed has received numerous national and international awards including an IABC Gold Quill Award of Excellence, four Gold ICE Awards and three Applied Arts Interactive Awards.
About Revolve:
Revolve is one of Canada’s leading branding, advertising and interactive agencies, employing over 30 highly skilled professionals in a range of disciplines. The firm has a solid reputation for building extraordinary brands that evoke passion and emotion, penetrating hearts and minds through strategy, advertising, design and digital marketing. Located in Bedford, Nova Scotia, the firm serves clients across Canada and the US. Find out more at www.Revolve.ca
About Jonzed:
www.Jonzed.com
About the CMA Awards:
http://www.the-cma.org/awards/awards.asp
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For more information, contact:
Nelson Angel
Vice President, Managing Partner
Revolve
(902) 835.3559 (office)
(902) 449.5959 (cell)
Nelson.Angel