The success continues for the NSLC's Lots of Ways campaign.
Our work took home the highest award in the PSA Campaign category during the 2007 ICE Awards in Halifax on September 7th. The awards, now in their sixth year, celebrate the best in Atlantic Canadian advertising.
The PSA Campaign Gold award was complemented by Merit awards for each of the three TV singles that comprised the campaign - Burly Joe's Piggybacks, Wheelbarrow Willie and Donnie's Donkeys. The four ICE awards bring the total number of awards for the Lots of Ways campaign to thirteen. Who says it's an unlucky number?