Once again this year, The NSLC's Lots of Ways Campaign featuring Wheelbarrow Willie, Donnie's Donkeys and Burly Joe is a finalist in the Retail Category of The Canadian Marketing Association Awards.
Last year, the campaign brought home a Gold and Silver from Canada's most prestigious marketing awards. This year's nomination is proof that a great idea can continue to build momentum and deliver results.
The CMA Awards will be handed out on November 28th at the Westin Harbour Castle in Toronto.